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新世纪开始了,WTO 的脚步越来越近,设备与耗材的国产化呼声此起彼伏,网络化生存的设想越来越有可能……在这充满竞争与希望的新的一年里,我们有关展会的话题也在继续。在《广告人》二零零零年第六期中,我们把目光投向了全国性展会的数据性分析,力图揭示出一些参展的规律及特点,而本期的议题则旨在对展会的回报、意义、方式等方面展开多方位的开放式的探讨。到截稿时,获悉的2001年展会已达26个之多,仅三、四月份就有18个,到底谁会参展?为什么参展?有没有效果?如何选择?
The new century has begun. The pace of the WTO is getting closer and closer. The localization of equipment and consumables comes one after another, and the idea of networked existence is more and more possible. In the new year full of competition and hope, The topic is continuing. In the sixth issue of “The Advertiser” in 2000, we turned our attention to the data analysis of national exhibitions in an effort to reveal some of the rules and characteristics of exhibitors. However, the issues in this issue are intended to show the return of exhibitions, Meaning, methods and other aspects of a multi-faceted open discussion. By the time of the deadline, I learned that there have been 26 exhibitions in 2001, with 18 in March and April alone. Who will attend the exhibition? Why Exhibits? There are no effects? How to choose?