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在互联网信息技术持续创新的时代背景下,高校图书馆生存与发展的环境日益复杂化,普遍面临不可逆的转型升级新态势,学科服务作为研究型服务模式必然是高校图书馆战略转型中的要点,本文将品牌这一现代经济市场竞争中的利器与学科服务相结合,沿着“一点”—“三维”—“一体”的运动轨迹塑造山东师范大学图书馆学科服务“互”概念品牌形象,为学科服务品牌形象的构建提供了某种参考或启示。
Under the background of continuous innovation of Internet information technology, the environment for the survival and development of university libraries is becoming more and more complicated. Generally, irreversible transformation and upgrading are facing a new trend. As a research service model, subject service is inevitably the key point in the strategic transformation of university libraries, This article combines the weapon of the brand in the competition of the modern economic market with the disciplinary services and shapes the service of the library of Shandong Normal University along the trajectory of “one point” - “three dimensional” - “one body” Mutual "concept of brand image, for the construction of disciplinary service brand image provides some reference or inspiration.