论文部分内容阅读
文章运用SWOT分析模型,对新疆文化创意产业发展过程中的优势、劣势、机会和威胁进行系统分析,实施战略要素重组,组建SO、WO、ST、WT四维战略矩阵,并根据新疆创意文化产业的发展状况,尤其是其明显的劣势,提出相应的对策与建议。认为应该特别注意在打造新疆本土化品牌,坚持对外开放、提升文化影响力,加强创意人才队伍建设,以及创新政府管理理念、加强资源整合力度几方面下功夫。
The article uses the SWOT analysis model to systematically analyze the advantages, disadvantages, opportunities and threats in the process of cultural and creative industries development in Xinjiang, implement the strategic elements reorganization and set up a four-dimensional strategic matrix of SO, WO, ST and WT. According to the creative and cultural industries in Xinjiang Development status, especially its obvious disadvantage, put forward corresponding countermeasures and suggestions. It is believed that special attention should be paid to the following aspects: building a localized brand in Xinjiang, opening up to the outside world, enhancing cultural influence, strengthening the construction of a contingent of creative talents, innovating the concept of government administration and strengthening resources integration.