传播学泰斗麦克鲁汉（Mcluhan）曾说：“媒介即信息。”基于该理念的企业形象识别系统（CI）在企业情报讯息传达上的成功已为事实所证明。标志作为统合CI视觉设计要素的核心，是发动所有设计要素的主导力量。它不但是消费者心目中的品牌代表、企业信誉的象征、文化的体现；也是 Mcluhan, a professor of communications, once said: “The media is information.” The success of corporate identity systems (CIs) based on this idea in communicating corporate intelligence has been demonstrated by facts. As the core of integrating CI visual design elements, the logo is the dominant force to launch all the design elements. It is not only the brand representatives in the minds of consumers, the symbol of corporate reputation, cultural expression;