价值实现之全球化价值型企业的文化特征是“和”文化,即求和的心态、融合世界的价值取向以及全球理念。“和”文化出现的一个主要原因就是全球化,企业的“和”文化就是要融入到全球化宽广的视野中去。对有志于打造全球强势品牌的中国企业而言,它们必须在产品、销售及研发领等域扩大全球影响力,以应对“黑天鹅”频出的全球市场。 Value of the realization of the global value of the cultural characteristics of enterprises is “and ” culture, that is, the mentality of harmony, integration of the world’s value orientation and global philosophy. One of the main reasons for the emergence of the “” and “” cultures is globalization. The “” and “” cultures of enterprises are to be integrated into a broad vision of globalization. For Chinese companies interested in building strong global brands, they must expand their global reach in the areas of products, sales and R & D to cope with the “Black Swan” frequent global market.