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每一个时代都有它独有的印记,在互联网浪潮下成长起来的“90后”大学生,在生活方式、消费习惯、品牌偏好上都有种特殊的烙印和标志。究竟他们如何看待这个变幻纷纭的社会,如何审视周遭形态各异的品牌?他们选择衡量人生和选择品牌的出发点是不是有着全新的角度?已经成为很多品牌必须研究的议题。为了更好地洞悉当代大学生的品牌消费观,《商学院》杂志联合数字100调研机构、思睿高品牌战略咨询公司共同展开“中国大学生至爱品牌”调研评选活动,从多方角度全面了解大学生消费态度与消费意识,
Every era has its own unique imprint. Under the tide of Internet, “90 ” college students grow up, and they have special marks and signs on lifestyle, consumption habit and brand preference. How do they think about this diverse society and how to look around different forms of brand? They choose to measure life and choose the starting point for the brand is not a whole new perspective? Has become a lot of brands must be studied. In order to better understand contemporary college students ’concept of brand consumption, Business School Magazine jointly figures 100 research institutes and Si Rui Gao brand strategy consulting companies to jointly carry out “China University Students’ Love Brands” research selection activities and get a comprehensive understanding from multiple angles University students consumption attitude and consumer awareness,