论文部分内容阅读
目前,广大工业企业正面临结构调整的重大转折时期。能不能按照市场需求,迅速实现产品结构调整,不仅关系到企业摆脱眼前困境,而且关系到今后企业的发展和腾飞。由于市场变化日益加快,尤其是市场细分的多样化和需求动态变化节律加快,更需要企业建立起以开发新品为中心的市场快速反应机制。这样,才能增强应变能力和开拓能力,开创企业生产经营新局面。所谓市场快速反应机制,是指企业充分了解市场。搜集信息,把市场信息快速集中到决策者手中,经过认真、科学的分析,明确产品调整的具体目标并采取强有力的手段,快速组织实施,将适应消费需求和引导消费新潮
At present, the majority of industrial enterprises are facing a major turning point in structural adjustment. Whether or not products can be quickly adjusted according to market demand will not only affect the company’s immediate difficulties, but also affect the development and development of the company in the future. Due to the increasingly rapid changes in the market, especially the diversification of market segments and the rhythm of dynamic changes in demand, it is also necessary for companies to establish a rapid market response mechanism centered on the development of new products. In this way, we can enhance our ability to adapt and develop our capabilities and create a new situation in our business operations. The so-called rapid market response mechanism means that enterprises fully understand the market. Collect information, quickly integrate market information into the hands of decision-makers, and after careful and scientific analysis, specify the specific goals of product adjustment and adopt powerful means to organize and implement it quickly. It will adapt to consumer demand and guide the new trend of consumption.