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当前,视频载体搭上高速信息传播的互联网渠道,使得传播的广度无限扩展。技术的革新,科技的进步等都使得视频制作的门槛不断降低。自制媒体视频呈现井喷态势,而在这些媒体视频中具有媒体传播属性的视频尤为引人注目。本文基于现今视频发展的现状,通过案例分析法和比较法,对具有媒体传播属性的视频特征进行总结和分析,以期能为业界提供一些新型思路及启示。
At present, the video carrier to catch the high-speed information dissemination of Internet channels, making the spread of unlimited expansion. Technological innovation, advances in science and technology and so make the threshold of video production continues to decrease. Self-made media videos showed a blowout situation, and videos with media distribution attributes in these media videos were particularly noticeable. Based on the current situation of video development in our country, this paper summarizes and analyzes the video features of media distribution through case analysis and comparison with a view to providing some new ideas and enlightenments for the industry.