这家迟到的饮品企业不仅想做冷藏果汁第一品牌,还想到牛奶市场分一杯羹。还没到年底的牛奶销售旺季,华东市场的牛奶大战便早早被引爆了。发起挑战的不是蒙牛、伊利这些老玩家,甚至不是在这一区域最强势的光明,而是味全——你可能都没把它当成乳品公司。9月,味全上架了这款改了包装、并重新制定了营销策略的牛奶:把瓶装改为纸盒,绿色包装改为红色;冗长的“牛 The late beverage company not only wants to be the first brand of frozen fruit juice, but also a share of the milk market. Before the end of the year the milk sales season, the East China milk war soon detonated. Not to challenge the old Mengniu, Yili, these old players, and even not the strongest light in the region, but taste - you may not have it as a dairy company. September, taste all the shelves of this change the packaging, and re-develop the marketing strategy of the milk: the bottled into cartons, green packaging to red; lengthy ”cow