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以“有效传播”理论为基础,对最新入选北大中文核心期刊“综合性科学技术”类的110个学报的所有微信平台进行实证分析,旨在考察高校学报在微信平台的内容传播困境和成因,并提出解决策略。认为建立新媒体内容产品的整体概念、形成高参与度的社会化互动反馈渠道、实现以信息聚合为基础的定制阅读模式、加强编辑策划和整合能力,是提高学报内容传播质量的重要途径。
Based on the theory of “effective communication”, this paper empirically analyzes all WeChat platforms of the 110 journals newly selected by Peking University Chinese core journals, “Comprehensive Science and Technology”, with the aim of examining the content dissemination of university journals in the WeChat platform Dilemma and causes, and propose solutions. It is an important approach to improve the quality of journal content dissemination by establishing the overall concept of establishing new media content products, forming a social interaction feedback channel with high degree of participation, realizing customized reading mode based on information aggregation, and strengthening editing planning and integration capabilities.