论文部分内容阅读
袁家村是陕西关中一个没有任何天然旅游资源的贫困村,可它居然靠旅游致富了。袁家村草根逆袭的案例解决了创业企业都会面临的一个难题——如何填补宏大愿景与短缺资源之间的鸿沟。最成功的创业故事里总离不开两个元素:让人叹为观止的创业梦想和令人唏嘘不已的资源匮乏。宏大愿景和短缺资源既互相矛盾,又同属创业阶段的重要特征。然而一些毫无特殊资源的草根创业者偏偏真的逆袭成功了,比如本文要讲的袁家村。
Yuan Jiacun is a poor village in Shaanxi Province that does not have any natural tourism resources. However, it actually became rich by traveling. The case of Yuanjiazan grassroots counterattack solved a difficult problem for start-ups - how to bridge the gap between ambitious vision and the shortage of resources. There are always two elements in the most successful entrepreneurial story: astonishing entrepreneurial dreams and the scornful lack of resources. Ambitious vision and shortage of resources are contradictory to each other, but also belong to the important features of the entrepreneurial stage. However, some grassroots entrepreneurs without special resources, but really successful counter-attack, such as this article to talk about Yuan Village.