中小型直销企业,有以下几个主要特征: 成立时间不长,三年以内; 营业额以每月50%或以上速度高速增长; 教育培训体系不完善,经常变换; 公共关系网络不健全; 行政和市场管理不成熟,“人治”大于法治; 市场局限于几个区域,尚未启动国际化战略; 营业额过亿元,时间未超过三年。通用——是世界上一流的大企业,成为通用那样的企业,是许多公司的目标。在直销界里,谁不想成为直销世界的直“通用”呢? Small and medium-sized direct selling enterprises, has the following main features: the establishment of a short time, less than three years; turnover of 50% or more per month rapid growth rate; education and training system is imperfect, often change; public relations network is not perfect; And immature market management, “rule by man” is greater than the rule of law; the market is limited to several regions and has not yet started its internationalization strategy; its turnover has exceeded 100 million yuan and the time lasted no more than three years. GM - the world’s best big business, becoming a generic business and a target for many companies. In the direct selling community, who do not want to be a direct marketing direct “universal”?