论文部分内容阅读
1开发背景随着社会不断的进步与科技的快速发展,在网络发达的今天,媒体呈现多元化发展的态势,这种爆炸性的发展为健康科普的传播提供了广阔的舞台。除了传统媒介外(如报刊、杂志、电视广播等),新媒体的兴起和广泛使用,扩大了健康教育传播的渠道,如在微信、微博等互动平台上进行互动式传播等。健康科普宣传人员也抓住了这一契机,采用各种形式的宣传手法对健康知识进行传播,其中使用比较广泛的宣传形式,就是二维动画公益广告。
1 Development Background With the continuous social progress and the rapid development of science and technology, in today’s advanced network, the media presents a diversified development trend. This explosive development has provided a broad stage for the spread of health science popularization. In addition to traditional media (such as newspapers, magazines, TV broadcasts, etc.), the rise and widespread use of new media has expanded the channels of health education dissemination, such as interactive communication on interactive platforms such as WeChat and Weibo. Public health science propaganda officers also seized this opportunity to adopt various forms of publicity to disseminate health knowledge, which uses a more extensive form of publicity, is a two-dimensional animation public service ads.