如何看待新媒体的崛起?如何应对新媒体的崛起?不同的人们有不同的结论,而不同的结论背后,是不同的思维方式。值得提出的问题是,运用新媒体手段,开办手机报等等,仅仅是为了拓展产品种类、占领新的市场,还是为了保持主流传媒影响力与竞争的一个战略性选择?是一个顺应潮流的试探行动,还是一个时代的必然选择?究竟是把运用新的传播手段当作产品延伸、手段延伸,还是把有效运用新媒体当作一种战略选择、战略举措? 应当说,人们对新媒体的崛起,已经有了足够的关注。在新闻界的会议上,不管是什么主题,人们都可能谈到新媒体的影响。但为什么要应用新的媒体形式,人们考虑问题的基点并不同,这显然会影响到投入力量的大小。关注就是一种进步,但对于主流媒体的人们,还 How to treat the rise of new media? How to deal with the rise of new media? Different people have different conclusions, and different conclusions are behind the different ways of thinking. The question worth asking is whether using a new media approach or launching a mobile newspaper is just a strategic choice to expand product categories, occupy new markets, or maintain the influence and competition of the mainstream media? It is a temptation to follow the trend Action, or an inevitable choice of an era? Whether to use new means of communication as a product extension, means to extend, or the effective use of new media as a strategic choice, a strategic move? It should be said that people on the rise of new media , There has been enough attention. In the press conference, no matter what the theme, people may talk about the impact of new media. However, why the new media form should be applied, the basic starting points for people to consider the issue are different, which obviously will affect the size of the input power. Attention is an improvement, but for mainstream media people, too