当前社会急需具有综合素质的广告设计人才,而这一培养任务主要是由高职院校来承担的。文章从当前高职艺术设计专业的教学现状,并结合高职院校的办学理念、人才培养目标以及本人的教学经验,指出创意设计课程的教学改革的思路及提出方法,希望为高职院校中的创意设计教学做出有用的工作。 The current society urgently needs a comprehensive quality of advertising design talent, and this training task is mainly undertaken by vocational colleges. This article points out the train of thought and suggestion of teaching reform of creative design course from the current teaching situation of art design major in higher vocational colleges and combining the concept of running school and the training goal of higher vocational colleges and their own teaching experience. In the creative design teaching to make useful work.