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社会化营销使得我们所有人都进入了一个全新的时代,每一个人都变得十分珍贵。当一个品牌或产品汇聚一百个死忠粉丝直至十万个死忠粉丝的时候,它所能发挥的能量,超乎所有人的想象,比如小米手机。这个时代,所有的传统营销手段都将面临改变。传统的营销思路需要的是大范围的品牌曝光,通过诸如电视,广播,报纸、户外等手段,让更多的人知道该产品,了解该产品,产生购买意愿,然后进行购买,最后成为该品牌的忠实粉丝。而现在,营销思路全变了。我们需要的是先发展一批死忠粉丝,让他们帮助企业进行品牌的扩散传播,吸引受众进行购买。当下,任何一个品牌的一场营销战役,如果只是在传统营销渠道发力,单纯地扩大产品的曝光率,而没有在微博,微信、各种论坛,甚至于SNS等地方进行讨论评说,那么它的营销效果一定大打折扣。这些所谓的讨论评说,就是现下人们热议的社会化营销的一种方式。
Social marketing has put us all in a whole new world, and everyone has become very precious. When a brand or product brings together one hundred loyal fans up to 100,000 loyal fans, it can exert more energy than anyone can imagine, such as the millet phone. This era, all the traditional marketing tools will face change. Traditional marketing ideas need a wide range of brand exposure, through the means such as television, radio, newspapers, outdoor and so that more people know the product, understand the product, generate purchase intention, and then make the purchase, and finally become the brand Loyal fans. Now, marketing ideas have changed. What we need is to develop a group of diehard loyal fans to help them spread the brand and attract the audience to buy. Now, any one brand of a marketing campaign, if only in the traditional marketing channels force, simply to expand product exposure, but not in the Weibo, WeChat, various forums, and even places such as SNS to discuss commentary, then Its marketing effect must be greatly reduced. These so-called discussion comments are one of the ways people are currently talking about social marketing.