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媒介融合改变了报业的生态环境,从技术层面看,媒介融合本质上是基于技术的融合;从经济层面看,媒介融合使得单一的媒体形态面临巨大的生存和发展压力,基于媒介融合的媒体一体化正成为媒介发展的新趋势。虽然报业从技术、内容、产业形态上积极探索媒介融合之路,但仍面临融合的空心化,缺乏创新性,缺少科学谋划等问题,亟需得以解决。
Media fusion has changed the newspaper environment, from a technical perspective, the media integration is essentially based on technology integration; from an economic perspective, the media integration makes a single media form is facing tremendous pressure of survival and development, based on media convergence media Integration is becoming a new trend in media development. Although the newspaper industry actively explores the road to media convergence from the perspectives of technology, content and industry, it still faces the problems of hollow integration, lack of innovation, and lack of scientific planning, which urgently need to be resolved.