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市场营销成功的关键点之一就是明确你的业务与众不同之处,并让所有的人都知道这一点。它可以让潜在的客户明白他们为什么要从你这里买东西,并且强化他们继续和你合作。它就是通常所说的“独特的销售主张(USP)。一个很好的例子是达美乐比萨(Domino’s Pizza),其 USP 是:美味的比萨30分钟内送达,否则免费。这个信息使得达美乐区别于竞争对手,它清楚地说明了达美乐比萨连锁店与别家的不同,并使得客户愿意多次重复购买。
One of the keys to marketing success is identifying your business distinctions and letting everyone know it. It allows potential customers to understand why they want to buy something from you, and to reinforce their continued cooperation with you. It’s what is commonly referred to as a ”unique sales proposition (USP). A good example is Domino’s Pizza, whose USP is: Delicious pizza served in less than 30 minutes, otherwise free. This information makes the difference between Domino’s For competitors, it clearly illustrates the difference between Domino’s Pizza chain and others and allows customers to repeat purchases multiple times.