随着汽车产销量的快速增长,我国已开始进入汽车社会。但汽车文化事业发展滞后,汽车文化发展水平远远落后于消费的增长水平。大部分人仍停留在将汽车作为交通工具使用,达不到文化消费层级,更无法以汽车文化为切入点来驱动产业转型升级。当前,国家将文化产业大繁荣大发展提上日程,实现文化产业成为国 With the rapid growth of automobile production and sales, our country has begun to enter the automobile society. However, the development of automotive culture has lagged behind and the level of automobile culture development lags far behind the level of consumption growth. Most people still stay in the car as a means of transport to use, not up to the level of cultural consumption, but can not use car culture as the starting point to drive industrial restructuring and upgrading. At present, the state puts the great development of the cultural industry on a grand scale and the realization of the cultural industry becoming a