科特勒让营销恪守商业标准,在未来的10年,我们要让营销进一步恪守技术标准,同时还要谨遵德国哲学家海德格尔的教诲:技术的重要性不在于它制造了什么,而在于它揭露了什么。近半个世纪前,美国营销学作家、顾问兼教授菲利普·科特勒(Philip Kotler)首次发表了《市场营销学原理》(Principles of Marketing)一书,该书为此后全球成千上万的营销专业人员明 Kotler makes marketing adhere to business standards. In the next 10 years, we must make marketing further adhere to technical standards. At the same time, we should follow the teachings of German philosopher Heidegger: The importance of technology lies not in what it produces, Lies in what it reveals. Nearly half a century ago, Philip Kotler, an American marketing writer, consultant and professor, first published The Principles of Marketing, Marketing professionals Ming