李大同作为区域名牌,拥有很好的品牌知名度,但品牌美誉度却很差。本文从营销角度对李大同的现状以及造成现状的原因进行了分析,最后从定位、产品和品牌三个角度提出解决让李大同陷入困境的营销问题的策略。从本质上讲,李大同强化品牌与温州人文化的联系是解决困境的根本方法。 Li Datong as a regional brand, has a good brand awareness, but the brand reputation is poor. This article analyzes the status quo of Li Datong from the marketing point of view and the reasons for the status quo. Finally, from the perspective of positioning, product and brand, this paper puts forward the strategy of solving the marketing problem that makes Li Datong troubled. In essence, Li Datong to strengthen the brand and the Wenzhou culture is the fundamental solution to the predicament.