根据Kolb的体验式四阶段模式,将四阶段结合企业形象设计课程的教学内容及特点,引入实际项目进入课堂,在真实的体验式学习情境下,从教学的互动性、学习的主动性、设计的整合性、理论与实践的结合度、团队的合作度五个方面与传统教学模式下的教学进行比较研究。为体验式教学模式在艺术设计类专业课程教学中的应用提供更鲜活的认识。 According to the experiential four-stage model of Kolb, the four-stage combination of the teaching content and characteristics of the corporate image design course is introduced into the classroom through the actual project. Under the real experiential learning situation, from the interactive teaching, the initiative of learning, the design The integration of theory, the combination of theory and practice, the cooperation degree of team and the teaching under the traditional teaching mode. It provides a more vivid understanding of the application of experiential teaching mode in art design specialty course teaching.