“地位最高,待遇最好,势力最大”,是人们对营销副总的普遍印象在风光的背后,营销副总们面临着复杂的考验:业绩不佳、功高震主、空降失败、替罪羊、无法适应企业的长大、无法适应新的老板、内部政治斗争、CEO与营销副总的信任关系很难建立、授权不充分、监督不力……并且这些问题永远没有标准答案。 “The highest status, the best treatment, the most powerful” is the general impression of the vice president of marketing Behind the scenes, vice presidents of marketing are faced with complex tests: poor performance, gongzhengzhu, airborne failure, scapegoat, Unable to adapt to the growth of the enterprise, unable to adapt to the new boss, internal political struggle, the trust relationship between the CEO and the vice president of marketing is difficult to establish, the authorization is not sufficient, and the supervision is ineffective ... And these questions will never have standard answers.