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记者:在中国企业界,各领风骚三五年的“短命”现象已引起人们的重视。世界上知名的跨国公司象通用电气、西门子、IBM 等都是“百年老店”,它们永葆青春的诀窍是什么?秦教授:不断创新。什么是创新,美国经济学家熊彼特教授在其《经济发展理论》一书中是这样定的:“创新是指企业家实行对生产要素的新的结合。它包括以下五种情况:①引入一种新的产品
Reporter: In the Chinese business community, the “short-lived” phenomenon that has taken the lead in the three or five years has attracted people’s attention. The well-known multinational companies in the world like General Electric, Siemens, and IBM are all “hundred-year-old stores.” What is the reason for their youth? Professor Qin: Continuous innovation. What is innovation, the United States economist Professor Schumpeter in his “Theory of Economic Development,” a book is so: "Innovation is that entrepreneurs implement a new combination of factors of production. It includes the following five situations: 1 Introducing a new product