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社会企业是社会创业的重要载体,是致力于解决社会问题的兼具社会和经济属性的创新组织,在服务于欠缺支付能力的弱势群体方面发挥着重要作用。通过与商业企业的比较,以区别于商业企业定价目标的社会使命收益最大化为出发点,借鉴三级价格歧视理论,研究社会企业的交叉补贴定价策略及福利效应,并以印度Aravind眼科医院为例分析,发现社会企业采取的交叉补贴定价是可行的,且在某种程度上实现了帕累托改进。
Social enterprises are an important carrier of social entrepreneurship. They are innovative organizations that are socially and economically committed to solving social problems and play an important role in serving disadvantaged groups that lack the ability to pay. Based on the comparison with commercial enterprises, this paper starts from the maximization of social mission returns that are different from the pricing targets of commercial enterprises, and draws lessons from the theory of three levels of price discrimination to study the cross-subsidization pricing strategies and welfare effects of social enterprises. Taking Aravind Eye Hospital in India as an example Analysis found that cross-subsidy pricing adopted by social enterprises is feasible and, to some extent, Pareto improvement.