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据市场调查显示,北京、沈阳未来一年中,冰箱购买比例将超过20%,其中换购比例将超过80%。冰箱容量、价格、规格将以150升～250升、1500元～2500元的双门冰箱为主,单门50升以下冰箱市场空间很小。消费者心目中的好品牌:功能上为噪音低、省电、寿命长、无氟;行销上为售后服务好,口啤好,产品陈列丰富;形象上具有信赖感,绿色环保,高雅。
According to market research, the proportion of refrigerators purchased in Beijing and Shenyang will exceed 20% in the coming year, among which the ratio of redemption will exceed 80%. Refrigerator capacity, price, specifications will be based on 150 liters to 250 liters, 1,500 to 2,500 yuan of double-door refrigerators, single-door refrigerators below 50 liters market space is very small. Good brands in the eyes of consumers: functionally low noise, power saving, long life, no fluorine; good after-sales service for marketing, good beer, rich product display; trust in the image, green and elegant.