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在高职电商专业的核心骨干课程中,《网络营销》课程一直以来都是处在比较重要的一个位置上,这门课的教学质量可以直接影响到电商专业的学生就业的情况,直接影响到电商专业的就业率。各个高职院校在开设这门课的教学时,往往有两种模式,一种是偏理论,以理论教学为主,这种教学模式往往达不到培养目标,另一种是以实践为主,但是这种教学方式往往让学生在学科上层构架上出现问题。本文主要研究《网络营销》课程的特点,浅析网络营销课程改革的思路。
In the core courses of e-commerce major in higher vocational education, the course of “internet marketing” has always been in a more important position. The teaching quality of this course can directly affect the employment situation of e-commerce major students and directly Affect the e-commerce professional employment rate. Each higher vocational colleges in the course of the teaching of this course, there are often two modes, one is partial theory, the main teaching theory, this teaching model is often not up to training objectives, the other is based on practice Lord, but this teaching method often allows students to problems in the academic hierarchy. This paper mainly studies the characteristics of “Network Marketing” course, and analyzes the train of thought of Internet Marketing Course Reform.