仅仅依靠传统的广告形式,可能无法帮助雅哈在那些已经习惯聊天工具交流的年轻人中,传递和深化“面对面愉快聊天”的核心场景。年轻人花越来越多的时间在“屏幕间”的聊天世界:微信代替电话,键盘代替语言。人与人之间面对面的聊天,反而开始变得困难,很大一部分人经常会陷入聊天尴尬的局面,聊不下去的窘境让现实生活中的年轻人越来越 Relying solely on traditional forms of advertising may not be able to help Yahadah deliver and deepen the core scenes of “face-to-face chat” among young people who are already used to chatting. Young people spend more and more time in the “inter-screen ” chat world: WeChat instead of phone, keyboard instead of language. Face-to-face chat between people, but began to become difficult, a large part of people often fall into the embarrassing situation of chatting, chatting dilemma so that real-life young people more and more