一个家庭的各种设施,女人的穿戴服饰、化妆用品、钻戒项链,无一不是等待商人去赚取丰厚利润的商品,而商人要在男人身上赚钱,则要难得多。女人们在购买自己消费品的同时,也往往是家庭购买行为的决策者。对孩子和丈夫大部分消费品的购买与否,取决于家庭主妇的态度。一项调查表明,一个家庭60%的购买行为是由女人进行的。所以,市场学家说:“抓住了女人,就抓住了市场。”那么,面对形形色色要求各异的女人,怎样才能让她们乐意打开钱袋呢? The facilities of a family, women’s wear, cosmetics, and diamond necklaces are all commodities that are waiting for merchants to make huge profits. It is much more difficult for businessmen to make money for men. When women purchase their own consumer goods, they are often the decision makers of home purchase behavior. The purchase of children and most of the husband’s consumer goods depends on the attitude of the housewife. A survey shows that 60% of purchases in a household are performed by women. Therefore, market scientists said: “If we seize a woman, we will seize the market.” So, how can we make women willing to open the purse in the face of women of all shapes and sizes?