近年来,民生新闻给中国电视新闻界带来的冲击效应不容忽视。目前,国内的每一家电视台几乎都会有一档主打的民生新闻栏目,更强大的甚至开辟专门的民生频道。溯本求源,民生新闻作为电视新闻节目的新宠,不但异军突起,而且它的发展速度和过程,似乎已经无法完全用传统意义上得广播电视技术来解释,如果从更深层面上了解民生新闻的概况,我更愿意把它理解成是一种发展方向,民生新闻没费太多力气,就拿到了相对稳定乃至居高不下的收视。而在欣欣向荣的表象背后,新闻同行们开始尝试着去探索几个关键的问题:民生新闻身处一种什么样的大环境;新闻中的民生元素从何体现;新民生时代究竟新在哪里;民生新闻如果想可持续发展,新闻人该如何去做。 In recent years, the impact brought by the livelihood news to the Chinese television news media can not be ignored. At present, almost every television station in China will have a major livelihood news section, even more powerful and even set up a special livelihood channel. Looking back on this source, as the new favorite of the television news program, Minsheng News not only has a sudden emergence but also its pace and pace of development seems to have failed to be fully explained in the traditional sense of radio and television technology. If we look at the general situation of people’s livelihood news in a deeper sense , I prefer to understand it as a development direction, livelihood news without too much effort, get a relatively stable and even high ratings. Behind the thriving image, newspeople began to try to explore several key issues: what kind of environment livelihood news is; what livelihood elements in the news embody; where is the new livelihood of the people? Minsheng News If you want sustainable development, the news people how to do it.