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随着科学的进步和商业化的发展,平面设计逐渐遍布了我们生活的每一个角落。个性张扬,设计精致的平面海报比比皆是。平面广告在潜移默化中一方面开拓了我们的视野,另一方面也使我们的视觉审美发生质的改变。本文着重从视觉审美开始分析,阐述在平面设计中如何构建视觉审美元素。平面设计对大部分人来讲已经不再陌生,它用极其丰富的创意向人们传递目标信息,从而改变人的思维习惯。在市场经济环境下平面设计得到飞速的发展,如今大量运用于广告行业,时时刻刻影响着人们的生活和工作。
With the progress of science and the development of commercialization, graphic design has gradually spread every corner of our lives. Open-minded personality, well-designed print posters abound. On the one hand, print ads open up our horizons and on the other hand make qualitative changes in our visual aesthetics. This article focuses on starting from the visual aesthetic analysis, elaborates how to construct visual aesthetic elements in graphic design. Graphic design is no stranger to most people, and it uses extremely rich ideas to deliver targeted information to people, changing the way people think. In the market economy environment graphic design has been rapid development, now extensive use of the advertising industry, always affect people’s lives and work.