随着当今网络购物的盛行,互联网普及率的提升,越来越多的人使用网络购物,网络销售配套系统的不断发展和成熟,网站已经成为时尚品产业发展必不可少的手段之一。在这个“眼球经济”和“体验经济”的时代,一个优秀的时尚品牌购物网站不仅应当有良好的销售系统和流程,还应当以最具品牌个性的视觉形象来吸引网络消费者的视线,以获得最大的商业利益和品牌效应。因此,品牌的网站页面设计的创新十分重要。 With the prevalence of online shopping and the popularization of the Internet, more and more people use the online shopping and online sales supporting system to develop and mature. The website has become an indispensable means for the development of the fashion product industry. In this era of “eyeball economy” and “experiencing economy”, an excellent fashion brand shopping site should not only have a good sales system and process, but also should attract online consumers with the most brand-specific visual image The line of sight for maximum business benefit and brand effect. Therefore, brand website page design innovation is very important.