公共关系是一门集理论、实践、谋略、技巧为一体的极富创造色彩和可操作性的应用学科。公关已成为现代人对现代社会困惑出路的一种寻找,成为一种哲学思想和观念而被现今的知识青年所接受。在全国各高校校园,几乎都出现了“选修”公关课的热潮。公关课程的设置已在各课程设置中占据了相当的地位。但由于公关课在我国起步较晚,大多教材理论和概念沿袭西方的一套过多,加之公关实务的材料在教材中搜集和体现得不够,且缺乏精炼和典型,导致了公关课堂教学易形成单调、刻板的灌输式教学模式,不易词动教与学双方面的积极性。所以,公关教学改革也应不断深 Public relations is a very creative and operational application of the theory, practice, strategy and skill. Public relations has become a modern search for a perplexed way out of modern society. It has become a philosophical thought and concept that is accepted by today’s intellectual youth. Almost all colleges and universities in the country appeared “elective ” public relations class boom. Public relations curriculum has been set in the curriculum occupies a considerable position. However, due to the late start of public relations classes in our country, most of the textbook theories and concepts follow the western one too much. In addition, the PR materials collected and reflected in the textbooks are not enough, and the lack of refinement and typical result in the easy formation of the public relations classroom teaching Monotonous, stereotyped instillation teaching mode, not easy to teach and learn the motivation of both. Therefore, public relations education reform should also continue to deepen