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随着人民生活水平的提高,汽车行业也有了较大的发展。因此高职院校应该重视对汽车营销人才的培养,克服传统教学模式存在的弊端,采取科学的教学手段,提升学生在汽车营销方面的专业能力和综合能力,这样才能培养更加符合市场需要的人才,才能真正实现高职教育的目标。笔者根据相关工作经验,主要探析高职院校汽车营销人才培养模式,供大家参考和借鉴。
With the improvement of people’s living standards, the automobile industry also has a greater development. Therefore, vocational colleges should pay more attention to the training of automobile marketing talents, overcome the shortcomings of the traditional teaching mode, adopt scientific teaching methods to improve the students’ professional ability and comprehensive ability in automobile marketing so as to cultivate more qualified personnel for market needs , Can we really achieve the goal of higher vocational education. According to the author’s relevant work experience, the main analysis of vocational college automobile marketing personnel training mode for your reference and reference.