佐丹奴由杰姆·莱于1980年创立。1981年,佐丹奴开始在香港销售由香港的制造商COMITEX集团生产的主要面向美国市场的休闲服饰。最初,佐丹奴主要从事高利润的服装批发业务,这些服装均冠以香港佐丹奴品牌。1983年佐丹奴剥离了批发业务并且在香港建立了自己的零售店。它也通过在台湾建立合资企业分销佐丹 Giordano was founded by Jem Lay in 1980. In 1981, Giordano began selling in Hong Kong the casual apparel primarily for the US market, produced by the Hong Kong-based manufacturer COMITEX. Initially, Giordano mainly engaged in high-margin clothing wholesale business, these garments are branded Hong Kong Giordano. In 1983 Giordano stripped of the wholesale business and set up its own retail outlet in Hong Kong. It also distributes Giordano by establishing a joint venture in Taiwan