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寒冬降临大地,北风呼啸、雪花纷飞。身处这样的环境,不能不使人感到一丝丝寒意。作为一名新闻工作者,却由此想起当前新闻界传统媒体在新兴媒体的强烈冲击和严峻挑战下正进入“严冬”的现实。21世纪之初,随着数字技术和网络传媒的异军突起,就有学者发出“报业寒冬”即将来临的警报。如果说中国的纸媒等传统媒体从2005年这个拐点进入冬天,一晃10年过去,如今已经真正迎来严寒。我们今天面对的现实是,没有一家传统媒体不是在寒冷中苦苦挣扎,呼唤着春天的到来。
Winter advent of the earth, the north wind whistling, snow fly. In such an environment, people can not help feeling a chill. As a journalist, I am reminded of the fact that the current traditional media outlets are now entering the “harsh winter” under the severe impact and harsh challenges of the emerging media. At the beginning of the 21st century, with the sudden emergence of digital technologies and online media, some scholars have sent forth an upcoming alert on the “winter newspaper”. If traditional media such as paper media in China entered the winter from this inflection point in 2005, a flash of 10 years passed and now it really has a cold. The reality we face today is that no traditional media is not struggling in the cold and calling for the arrival of spring.