1997年我国冰箱生产量比销售量高出1倍,产大于销的形势已成定局。买方市场无疑加剧各品牌之间的竞争,专业人士形容眼下的冰箱市场正在上演一场“立体战争”。面对买方市场,冰箱厂家不仅向买方展示质量功能等硬性指标,同时推出五花八门的服务措施。那么,今天的消费者又该买什么样的冰箱呢? In 1997, the production of refrigerators in China was twice as high as the sales volume. The situation that production exceeded sales was a foregone conclusion. The buyer’s market undoubtedly exacerbates the competition among brands. Professionals describe the current market as a “three-dimensional war.” In the face of the buyer’s market, refrigerator manufacturers not only show buyers quality indicators such as hard functions, but also introduce a wide range of service measures. So, what kind of refrigerator should consumers buy today?