应用写作一直是以语言文字为中心媒介传播信息的,但是,目前这种传统的语言文字传播形式受到来自以图形图像为主的传播形式的挑战。以语言文字为中心的理性主义形态,日益转向以图像为中心的感性主义形态。尤其是在当前多媒体技术、网络技术等现代传播科技的作用下,应用 Applied writing has always been based on the language of the media as the central media to disseminate information, however, the current forms of language spoken and verbal transmission from the graphic images as the main form of communication challenges. The rationalism centered on the language and the writing has increasingly turned to the image-centered and sensualism. Especially in the current multi-media technology, network technology and other modern communication technology under the action of