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我国传媒产业的资本运营是随着社会主义市场经济的建立和完善而逐步发展起来的,是媒体经营发展到一定阶段的必然现象,既有普遍性又有特殊性,既要遵循资本市场的一般规律,又要遵循社会主义新闻传媒的发展规律,所以对我国传媒产业的发展存在有利和不利的双面性。辩证地分析其利弊因素,对促进我国传媒产业的发展有着积极的现实意义。
The capital operation of the media industry in our country is gradually developed along with the establishment and improvement of the socialist market economy. It is an inevitable phenomenon that the media management develops to a certain stage. It has both universality and particularity. It is necessary to follow the generality of the capital market Law, but also follow the law of development of the socialist news media, so there are advantages and disadvantages to the development of our media industry. To dialectically analyze the pros and cons factors has a positive and practical significance for promoting the development of China’s media industry.