论文部分内容阅读
系统功能语言学、符号系统理论、多媒体技术以及网络技术的发展催生出了多模态理论,该理论一出现就成为语言研究领域的一个热点。近二十年来,国内的研究主要停留在语言本身的多模态分析,而鲜见关于图像、颜色、声音等的研究。高校校徽是一个常见的多模态形式,而有关它的多模态话语分析没有得到学术界的关注。为此,以西北农林科技大学校徽为研究对象,运用多模态理论分析其版式设计、颜色运用、图形结构以及整体意义构建等,以期引起学术界广泛关注。
The development of system functional linguistics, symbol system theory, multimedia technology and network technology has given rise to multi-modal theory. As soon as this theory appeared, it became a hot spot in the field of language research. In the recent two decades, the domestic research has mainly stayed in the multi-modal analysis of the language itself, but rare on the study of images, colors, sounds and so on. College emblem is a common form of multimodal, and its multimodal discourse analysis has not been academic attention. Therefore, taking the school badge of Northwest A & F University as the research object, this paper uses multi-modal theory to analyze its layout design, color application, graphic structure and overall meaning construction, with a view to arousing widespread concern in academia.