导游词是导游同游客交流思想、向游客传播文化知识的工具,也是吸引和招徕游客的重要手段。随着各地旅游业的蓬勃兴盛,竞争也日显激烈,这无疑对导游词的创作提出了更高的要求。旅游行业在不断挖掘各种旅游产品的同时,业内人士都不同程度地认识到导游词创作的质量影响着一个地区旅游资 The guide word is a guide to exchange ideas with tourists, visitors to disseminate cultural knowledge tools, but also to attract and attract tourists an important means. With the booming tourism industry around the world, the competition is fierce day by day. This undoubtedly sets higher requirements for the creation of the guide word. Tourism industry continue to tap a variety of tourism products at the same time, the industry have different levels of awareness of the quality of the guide word creation affects a region’s tourism