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在经济发展日益加快的今天,现代企业管理越来越重视企业的品牌效应,加强企业的品牌管理也成为企业管理的一项重要内容。本文从现代企业品牌管理的涵义出发,主要分析当前我国企业品牌管理存在的一些问题,并探讨相应的解决对策。
With the economic development accelerating day by day, the modern enterprise management attaches more and more attention to the brand effect of the enterprise. Strengthening the enterprise brand management has also become an important part of the enterprise management. Based on the connotation of modern enterprise brand management, this article mainly analyzes some problems existing in current enterprise brand management in our country and discusses the corresponding solutions.