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本文回顾了会展经济对青海经济和社会发展及对外开放的先导作用和关联作用,分析了会展经济发展过程存在的问题。提出青海会展经济发展的对策:提高会展经济意识,全面、科学地认识其作用;会展要立足省情、科学规划,走国际化、专业化、大型化、品牌化、网络化之路;加强政府宏观调控和行业自律,营造良好的会展环境;培养高素质的专业展览人才,提高会展经济的质量和效益;加强金融支持会展经济的力度。
This article reviews the leading role and function of MICE in the economic and social development of Qinghai and its opening to the outside world, and analyzes the existing problems in the MICE economy. The countermeasures for the development of the economy of convention and exhibition in Qinghai are put forward: improving the economic consciousness of convention and exhibition, and fully and scientifically understanding its role; the convention and exhibition must base on the characteristics of the province and scientific planning, take the road of internationalization, specialization, large scale, branding and networking; Macro-control and industry self-discipline, and create a good environment for exhibition; training high-quality professional exhibition talent, improve the quality and effectiveness of convention and exhibition economy; strengthen the financial support for convention and exhibition economy.