1991年初,海湾战争举世瞩目,其影响波及全球,英国航空公司也取消了许多航班,生意大跌。战争结束后,公司为刺激消费者,吸引游客重返欧洲,推出一个免费搭乘航班的促销活动。为此,英国航空公司准备了几千张目的地为欧洲部分城市的免费机票,凡向英国航空公司提出申请的人,均有机会获得。结果,有超过150万的人参加了这次活动,成为轰动一时的新闻。这次耗资不菲的活动搞得非常成功。可这种做法对于那些实力并不雄厚的企业来说,却是可望而不可及。那么,有没有花费不大、效果却很好的宣传手法呢?答案是肯定的。今年年初,台湾有一家珠宝公司 In early 1991, the Gulf War attracted worldwide attention and its influence spread across the globe. British Airways also canceled many flights and the business plummeted. After the end of the war, the company launched a free-flight promotion campaign to stimulate consumers and attract tourists to return to Europe. To this end, British Airways has prepared thousands of free flights destined for some European cities. All who apply to British Airways will have access to them. As a result, more than 1.5 million people participated in the event and became sensational news. This expensive project was very successful. This practice can be elusive for companies that are not strong enough. So, is there a propaganda technique that is not costly and effective but effective? The answer is yes. Earlier this year, Taiwan had a jewelry company