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广告设计课程是会展策划与管理专业(广告设计方向)的一门核心课程,该课程以学生设计制作为导向,以拓宽会展专业广告设计知识为教学目的,使学生在学习该门课程后可以为社会和市场服务,为其塑造富于新颖与诉求力的卓越创意。本文根据笔者在广告设计课程项目教学改革中引发的一些教学思考,具体从课程的教学、任务的实践、创意的团队化、作品的汇报、改革的反思这五个方面与大家进行探讨与研究。
Advertising Design Course is a core course of MICE planning (advertising design direction). This course is designed by students and aims to broaden the professional advertising design knowledge of MICE, so that students can learn Social and market services, to create innovative ideas and appeals for excellence. Based on the author ’s teaching thoughts in the teaching reform of advertising design course project, this article discusses and studies with five aspects from the teaching of the course, the practice of the task, the creative teamwork, the report of the work and the reflection of the reform.