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在当今时代,各类广告扑面而来充斥在人们的生活中,几乎所有生活必需品,都具有其本身的广告宣传,海报作为广告宣传的一种形式,在人们的生活中也越来越占据着重要的地位。其中,平面商业海报主要应用于商品前期宣传,具有刺激消费者视觉,促进其消费的作用,目前在各类产品宣传中得到了较为广泛的应用。本文就平面商业海报引导下的百货企业视觉消费进行了研究。
In today’s era, all kinds of advertisements are blowing in people’s lives. Almost all the necessities of life have their own advertisements. Posters, as a form of advertising, are also occupying more and more people’s lives Important position. Among them, the plane commercial posters are mainly used in pre-product promotion, with the consumer’s vision to stimulate and promote their consumption role, at present in all kinds of product promotion has been more widely used. This paper studies the visual consumptions of department stores under the guidance of graphic commercial posters.