我国特许经营开始于80年代末期,首先是国际特许经营组织直接进入中国市场,率先采用加盟店的经营形式,主要是在餐饮业、冲印洗相服务、服装专卖、便利店等方面,并有一些合作、合资特许经营的探索。如麦当劳、肯德基、比萨饼等快餐店,鳄鱼、金利来、皮尔·卡丹、米奇妙等服装专卖店,富士、柯达、柯尼卡等洗相专业店等。这些国际特许经营商在中国开店,吸引本地投资者成为加盟店,也为我国发展自己的特许经营提供了借鉴。 Our franchise started in the late 1980s. The first is that the international franchise organizations directly enter the Chinese market and take the lead in adopting franchised business forms, mainly in the catering industry, printing and washing services, clothing monopoly, convenience stores and others Cooperation, joint venture franchise exploration. Such as McDonald’s, KFC, pizza and other fast food restaurants, crocodiles, Goldlion, Pierre Cardin, Mitch wonderful clothing stores, Fuji, Kodak, Konica and other professional washing shop. These international franchisees shop in China, attracting local investors to become franchisees and providing reference for China to develop its own franchise.