互联网时代,炫不再是IT类产品的专利,以IT技术为轴心的跨界思维促使新产品潮不断涌现,传统产品也会惊艳。当乔布斯在苹果大会上拿着一款新产品开始宣讲并让世界为之疯狂时,便开启了一个“拿产品放话”的时代。在这个时代,那些曾经拥有强大品牌但不能再拿出像样产品的公司,很快就被市场和消费者抛弃和遗忘。在这个时代,对于企业来说最主要也是最重要的,是有一款或几款炫到极致的产品,而非一批平庸的产品。那么,产品时代,究竟什么才是消费者心目中炫到爆的产品呢?答案是:消费者自己也不知道!企业只有凭自己的 Internet era, Hyun is no longer a patent for IT products, IT technology as the axis of cross-border thinking prompted new wave of products continue to emerge, traditional products will be amazing. When Steve Jobs held a new product at the Apple conference to start preaching and making the world crazy, it opened a “take the product to let go” era. In this day and age, those companies that once had a strong brand but could not come up with decent products were soon abandoned and forgotten by the market and consumers. In this era, the most important and most important for the business, there is one or several dazzled the ultimate product, rather than a group of mediocre products. So, the product era, what is the heart of consumers who dazzle burst products? The answer is: consumers themselves do not know! Only by their own business