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随着互联网的不断发展,网络涵盖的信息总量越来越大,并呈现碎片化、非结构化等特点,如何在繁冗的网络信息中精准挖掘出企业所需的价值信息、满足个体需求,成为网络舆情监测的重要课题。网络舆情监测技术不仅能够帮助企业、政府准确收集竞争情报、汇总客户评价和意见,还能及时发现负面信息,助力企业应对市场危机。
With the continuous development of the Internet, the total amount of information covered by the network is becoming larger and larger, and the characteristics of fragmentation and unstructured are exaggerated. How to accurately mine the value information required by enterprises in the burdensome network information to meet individual needs, Become an important issue of network public opinion monitoring. Network public opinion monitoring technology can not only help enterprises, the government accurately collect competitive intelligence, summarize customer reviews and opinions, but also timely detection of negative information to help enterprises respond to market crises.