消费主义着重对产品的符号价值和象征意义的消费,消费的是快乐体验和享乐价值,且这种体验具有短暂性、享受性和易变性。文化消费还会导致社会群体的分化。在网络传播中表现为“标题党”现象的泛滥和宣传语的失当。无尽的消费导致了人性的异化,文化工业和受众中心主义是导致该现象的主要原因。 Consumerism focuses on the symbolic value of the product and symbolic consumption, consumption is the value of pleasure and pleasure, and this experience is transient, enjoyable and volatile. Cultural consumption can also lead to the differentiation of social groups. In the network dissemination, it appears as the proliferation of the “title party” phenomenon and the misrepresentation of propaganda language. Endless consumption leads to the alienation of human nature, and cultural industries and audience-centrism are the main causes of this phenomenon.